Disney Infinity Takes Over Times Square in New York City

On Sunday, August 18th, Disney Interactive Studios launched the new Disney Infinity video game on the plaza in front of the Times Square Disney Store in New York City.  Continue reading for a detailed photoblog of the Disney Infinity launch event as well as a Charity Auction of a Disney Infinity Figurine and T-Shirt for Give Kids The World Village.

Disney Infinity in NYC

The event officially opened at 2 pm, but D23 members were given an hour to preview the area before the general public.  Taking over the plaza in front of the Disney Store, the party included several separate areas, including a marquee housing eight play stations offering different iterations of the game for visitors to demo and display cases with the various accessories of the game, from power discs to figurines to display cases.

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Unfortunately, I am not a gamer, so I can’t speak to how good the game is (though you can see how good it looks on screen).  In fact, I left Martin, my Disney Infinity guide, convulsing with laughter over my very poor skills.  Don’t worry, I laughed first.  He was very helpful and would not give up on me, but I gave up on myself and took pity on Radiator Springs, which was taking a beating.  Mater gave up on me, too.

Disney Infinity in NYC

Have you ever seen Mater look so mad?  He was not impressed.  He is impressive, though.  He can tow at least two vehicles, maybe more.

Disney Infinity in NYC

As I was leaving the demo area, another visitor came in with a crystal Lightning McQueen, so I was lucky enough to see him play with it and he was much better than I was!

Disney Infinity in NYC

For a video preview of the Disney Infinity, you can check out John Saccheri’s review by clicking here.

Next up, the custom(ish) t-shirt area.  Everyone was handed a baseball shirt with red sleeves and the Disney Infinity logo across the back.  We could each then choose from five different designs and have the shirt made right then.

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It was very interesting to see the shirts made.  A blank shirt is carefully spread on a form, then the four colors (yellow, red, blue, and black – in that order) are applied to the shirt one by one.

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You can see the final t-shirt at the end of this post.

Next up was a photo opportunity with the Monster Carriage.  What’s the Monster Carriage?  It’s Cinderella’s carriage with monster truck wheels.  Visitors could climb a ladder (very sturdy and held in place) and then have their picture taken in the Monster Carriage.

Disney Infinity in NYC

At the back of the event area was a stage with a screen that showed scenes from the game and, periodically, Radio Disney dancers would appear and entertain the visitors with dance moves, trivia, and then a dance party where they showed moves from Disney Channel’s Teen Beach Movie, which opened earlier this summer.

Disney Infinity in NYC

The final area of the event was a row of Disney sketch artists.  Adrian (sp?) drew Snow White for me and, after the basics were down, we chatted a bit.  She came up for the event from Orlando, where she is based, and where she creates concepts for Disney pins and Vinylmation.  There were four sketch stations and the line grew and grew.

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There was no strict order to visiting the various sections and visitors could go back and forth between them.  All of the activities were free.  D23 members got prior access and were handed the Sorcerer Mickey figurine as they entered.  All visitors received an IN button and a Disney Infinity hand fan.  The custom shirts were free, as well, and, on leaving, visitors were handed a white Disney Infinity t-shirt and a black Disney Infinity baseball cap.  Yet another successful launch party for Disney and, based on the pre-launch buzz and pre-sales, not strictly necessary, but very much appreciated.

Editor’s Note: George Gensler has donated the Disney Infinity T-Shirt and Figurine she obtained at the launch event (in the photo below), and we are auctioning the package for Give Kids The World Village.  Click here to bid on the Disney Infinity bundle, or use the widget below (Flash required).

Disney Infinity in NYC

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About George Gensler

George Gensler is a copyrights specialist during the week and a runner on the weekends. She lives in New York City now, but has lived in five countries on three continents. She grew up traveling the world, but her official residence was in Southern California and every visit home included a trip to Disneyland. She has also visited every Disney Park around the world and sailed on board two Disney cruises. She threw in a visit to the Disney Family museum in San Francisco for good measure, and has had the Premier Disney Park Pass since its inception.