Stops for THE MARVEL EXPERIENCE Tour Announced

In January 2014, Hero Ventures announced the development of THE MARVEL EXPERIENCE a 4D Motion Ride experience that utilizes multiple, mobile S.H.I.E.L.D. Domes to immerse the audience in an action adventure featuring iconic Marvel Super-Heros such as: Iron Man, Spider-Man, Hulk, as well as the super-villains Red Skull and M.O.D.O.K.  Today, at Marvel’s New York Comic Con booth, the first stops of THE MARVEL EXPERIENCE tour were revealed.  Phoenix, Arizona will receive the initial preview of THE MARVEL EXPERIENCE from December 12, 2014 – January 3, 2015 followed by a red carpet world premiere in Dallas, Texas on January 9, 2015.  Other tour stops announced include San Diego and San Francisco, California, and a promise of more to come.  Continue reading for all the details from Hero Ventures’ press release.

Update July 6, 2015

According to Fox News Travel, THE MARVEL EXPERIENCE tour has been cancelled.  Click here for more details.

Original post from October 9, 2014 follows below…

The Marvel Experience

Model of The Marvel Experience S.H.I.E.L.D. Dome Complex. Photo by Donald Bowers/Getty Images for Marvel

From Hero Ventures’ Press Release

Hero Ventures, a Los Angeles-based experiential entertainment company, revealed details behind “The Marvel Experience: The World’s First Hyper-Reality Tour;” with the first four tour stops and ticket availability being announced at a press conference held today at New York Comic Con.  Joining The Marvel Experience’s executive team for the announcement at the Marvel Booth was Marvel’s Chief Creative Officer, Joe Quesada.

The Marvel Experience

Joe Quesada announces The Marvel Experience New York Comic Con. Photo by Donald Bowers/Getty Images for Marvel


The Marvel Experience is a first-of-its-kind, hyper-reality attraction that covers over two acres and encompasses seven colossal Domes, a life-size Avengers Quinjet, the world’s only 360-degree, 3-D stereoscopic full-Dome attraction and a state-of-the-art 4-D motion ride.

Produced by Hero Ventures Founders Rick Licht, Doug Schaer and Jason Rosen along with their partners, touring impresario Michael Cohl and PRG founder Jeremiah J. Harris, this first-ever hyper-reality touring Marvel adventure will preview in Phoenix from December 12, 2014 – January 3, 2015.  The World Premiere will take place in Dallas, with a red carpet event scheduled for January 9, 2015. Promoted by Cohl’s S2BN Entertainment, the first leg of the North American tour will also feature stops in San Diego and San Francisco before heading back toward the East Coast, and will remain in each market for approximately three weeks.  Future markets will be announced on a rolling basis.

The Marvel Experience

(L-R) Rick Licht, Joe Quesada, Michael Cohl, and Doug Schaer announce The Marvel Experience at New York Comic Con. Photo by Donald Bowers/Getty Images for Marvel


As agents of S.H.I.E.L.D. in training, guests of The Marvel Experience will swing with Spider-Man, smash with Hulk, fly with Iron Man and more, all in preparation for an epic battle alongside Marvel’s biggest Super Heroes in a fight against Red Skull, M.O.D.O.K. and an army of evil Adaptoids.  The Marvel Experience incorporates next-generation interactive technology including augmented reality, multi-person gaming and RFID progress tracking so you can see yourself in action.  Everything happens with bleeding-edge technology and advanced computer animation. There’s nothing else like it. Not only does the audience get to join the adventure, in the end they may even become heroes themselves.

“The Marvel Experience is even more exciting than the great rock shows I have been associated with,” comments Michael Cohl, an Executive Producer of The Marvel Experience, in addition to his role as promoter.

“And with this dynamic new way to experience entertainment, you’re actually in the middle of the action from start to finish,” says Hero Ventures CEO, Rick Licht.  “While I’m sure kids will eat this up, we know that there is an extensive Marvel fan base over the age of 25 – and we’ve created this event with them in mind. The grown-ups are going to absolutely love The Marvel Experience!”

The Marvel Experience

(L-R) Rick Licht, Chris Hardwick and Doug Schaer pose together after the announcement for The Marvel Experience at New York Comic Con. Photo by Donald Bowers/Getty Images for Marvel


“There’s so much to be excited about here and a great many elements that literally don’t exist anywhere else,” said Quesada. “Fans will love seeing iconic Marvel Super Heroes in action againstthe backdrop of this first ever Hyper-Reality Tour. Nothing else compares!”

Tickets for The Marvel Experience will go on sale to the general public beginning October 10th and will be available exclusively through Ticketmaster, a division of Live Nation Entertainment.

“At Ticketmaster, we work to deliver innovative ticketing and event marketing products for our clients so together we can offer their fans the best ticket buying experience. Entertainment is always about delivering the next level of great experiences and The Marvel Experience does all that and more.  We are very excited to work with Hero Ventures and Marvel on this one-of-a-kind tour,” said Geoff Carns, SVP Core Clients West at Ticketmaster.

The Marvel Experience – North American Dates
[All dates, cities and venues below subject to change.]

Dec. 12  – Jan. 3      Phoenix, AZ   The Domes at Salt River Fields – Talking Stick
Jan. 9 – Feb. 1      Dallas, TX   The Domes at Cotton Bowl
Feb. 7 – Feb. 22      San Diego, CA   The Domes at Del Mar Fairgrounds
Feb. 27 – Mar. 22      San Francisco, CA   The Domes at AT&T Park


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About Dave Parfitt

Married, father of two girls, and living in the heart of the Finger Lakes. I'm a runner with a PhD in neuroscience and a passion for travel.