Photo Blog: Target and Star Wars Galactic Experience at L.A. LIVE

“Stay on target. Stay on target!” If you know that reference then you would love the Target & Star Wars Galactic Experience at LA Live which took place December 12-13. Target’s “Share the Force” Campaign went one step further in its marketing strategy by designing an immersive Star Wars experience in downtown Los Angeles.

Star Wars Galactic Experience

The experience was free to the public and it was packed upon arrival. Our first stop was Rancho Obi-Wan, where Steven Sansweet, owner of the largest Star Wars collection, graciously brought some of his fine memorabilia to showcase to the public. Included were vintage Star Wars toys as well as custom art and other collectibles. As an avid Star Wars toy collector, this was my favorite part of the event.

Star Wars Galactic Experience

Pictured (l-r): Adam Medina and Rancho Obi-Wan Chairman & President Steve Sansweet

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Next up was Star Wars Origami where you had the ability to create an origami Boba Fett, light saber, Darth Vader, or a myriad of other Star Wars characters.

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Of course LEGO was on hand and everyone was encouraged to build small sections of bricks which were added to a gigantic First Order Tie Fighter. There was also a full-sized LEGO Chopper, C-3PO, and Chewbacca on hand for photos.

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The main draw was a tent where you were able to use your Force powers. This tent had about an hour-long wait, but it was definitely a fun, unique experience. Upon entering you were given a Jedi robe and you were given a task to use your Force powers. The staff placed a head set on you which measured your brain waves. Then you were given the task of moving a small ball, meant to be BB-8, through the deserts of Jakku. I managed to move my ball into its cave in 6 seconds which I was told impressive. Then my 13 year old daughter did it in 2.28 seconds. The force was strong with her. She was even in the Top 5 of the Day and went on the leaderboard as “Darth Daughter.” Talk about a proud Dad!

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The 501st Legion was also on hand to pose for photos with guests. During our visit we saw Storm troopers and Darth Vader. Additional characters were scheduled throughout the day and this line was always packed.

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Our final stop for the day was the Galaxy Show. This experience allowed guests to lay down inside a dome-like planetarium and watch a 3 minute battle through space with X-wings and TIE fighters. You really felt like you were flying along with them.

Star Wars Galactic Experience was a fun event and a wonderful warm-up to this week’s release of The Force Awakens.

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About Adam Medina

Adam Medina is a Disney and Star Wars Fanatic. He and his family visit Disneyland any chance they get and he also has his own blog Diary of a Disney Dad.