Toy Fair New York 2016 Part 2: Top Toy Companies and Licenses

In my previous post from Toy Fair New York (TFNY), I wrote about trends and my individual top picks from the event.  In this post, I’ll be covering some of my favorite companies and licensed product lines (listed alphabetically). Generally speaking, I tend to prefer teaching toys and just about anything STEAM-related (Science, Technology, Engineering, Arts, and Math).

CRAYOLA

Crayola has moved way beyond crayons and has incorporated technology into their craftwares. In addition to integrating coloring play with airbrushing and tablet technology, Crayola continues to produce quality colored pencils, markers, crayons and crafting books and activity packs, as well. Star Wars fans will love these special-edition crayon boxes.

STAR WARS Crayola Crayon Boxes

STAR WARS Crayola Crayon Boxes

 

For more photos of Crayola’s new items for 2016 (including their Trolls movie line), click here or see the gallery below.

DISNEY

Disney Tsum Tsums are taking the toy world by storm. There are plushes, games, collectibles, stationery (including a line of scratch-n-sniff items). I was on the lookout for new movie items, too, and found plenty of FINDING DORY and THE SECRET LIFE OF PETS merchandise and even MOANA merchandise, though that was harder to find.

Disney Tsum Tsum Lights and Sounds Plushes

Disney Tsum Tsum Lights and Sounds Plushes

MOANA Toys from Hasbro

MOANA Toys from Hasbro

Scratch n Sniff Finding Dory Pencils

Scratch n Sniff Finding Dory Pencils

Disney Pixar Puzzle from Ceaco

Disney Pixar Puzzle from Ceaco

 

For more photos of new DISNEY items for 2016, click here or check out the gallery below.

FUNKO

A perennial Adventures by Daddy favorite, the FUNKO booth was full of adorable new items, including a collaborationg between Funko and Playmobil; the new Barbie series, which includes the new Barbies in various body shapes; and, of course, your favorite characters POP!ed and more.

Funko SECRET LIFE OF PETS Figures

Funko SECRET LIFE OF PETS Figures

Funko Pac-Man Figures

Funko Ant-Man and Ant-thony

Funko Ant-Man and Ant-ony

Funko Barbie Figures

Funko Barbie Figures

Funko FROZEN FEVER Elsa and Snowgies Figures

Funko FROZEN FEVER Elsa and Snowgies Figures

Funko ZOOTOPIA Figures

Funko ZOOTOPIA Figures

 

For more photos of new FUNKO items for 2016, click here or see the gallery below.

HASBRO

I was able to attend a special event showcasing new HASBRO toys. The new baby My Little Pony, Flutter Heart, was revealed, along with a full line of Trolls toys (the sparkly one is my favorite), and Play-Doh’s Town line. HASBRO has also created the first FROZEN fashion dolls with features that match the film characters’. HASBRO has an extensive line of Disney products, including MOANA, Princess, and Descendants.

TFNY Hasbro's My Little Pony Flurry Heart

TFNY Hasbro’s My Little Pony Flurry Heart

TFNY Hasbro TROLLS Guy Diamond Figure

TFNY Hasbro TROLLS Guy Diamond Figure

TFNY Play-Doh Town by Hasbro

TFNY Play-Doh Town by Hasbro

TFNY Hasbro's Anna with Film-Matching Features

TFNY Hasbro’s Anna with Film-Matching Features

TFNY Hasbro's Elsa with Film-Matching Features

TFNY Hasbro’s Elsa with Film-Matching Features

Hasbro's Moana on Outrigger

Hasbro’s Moana on Outrigger

TFNY Hasbro's Snow White Figure

TFNY Hasbro’s Snow White Figure

TFNY Hasbro Descendant's Evie and Mal Dolls

TFNY Hasbro Descendant’s Evie and Mal Dolls

 

For more photos of new HASBRO items for 2016, click here or see the gallery below.

JAKKS PACIFIC

JAKKS PACIFIC makes my new favorite collectibles: vinyl Disney Tsum Tsums in three sizes, starting small and getting smaller from there and they’ve introduced a series of mystery packs that include accessories. JAKKS PACIFIC also has a line of Star Wars collectibles, LEGO costumes, and a hands-on construction play set that lets children saw and hammer in soft, yet sturdy material for a real feel without the danger. The mini Disney Princesses are cute, too.

TFNY JAKKS PACIFIC Disney Tsum Tsums

TFNY JAKKS PACIFIC Disney Tsum Tsums

TFNY JAKKS PACIFIC Rocket Tsum Tsum

TFNY JAKKS PACIFIC Rocket Tsum Tsum

TFNY JAKKS PACIFIC Thor's Hammer Tsum Tsum

TFNY JAKKS PACIFIC Thor’s Hammer Tsum Tsum

TFNY JAKKS PACIFIC Star Wars Figures

TFNY JAKKS PACIFIC Star Wars Figures

TFNY JAKKS PACIFIC Lego Costumes

TFNY JAKKS PACIFIC Lego Costumes

TFNY JAKKS Pacific Real Construction

TFNY JAKKS Pacific Real Construction

 

For more photos of new JAKKS Pacific items for 2016, click here or see the gallery below.

LEGO

LEGO has some great new kits coming out this year, including some very special licensed products. Did you know there’s going to be an Angry Birds movie? LEGO’s got us covered, of course. We can look forward to new kits in just about every line, including Star Wars, Disney Princess, Elves, and more. I found quite a few LEGO-licensed products around TFNY, too. The stationery and lights are practical and fun.

TFNY LEGO THE ANGRY BIRDS

TFNY LEGO THE ANGRY BIRDS

TFNY LEGO Might Eagle from THE ANGRY BIRDS MOVIE

TFNY LEGO Might Eagle from THE ANGRY BIRDS MOVIE

TFNY LEGO Maz Kanata from STAR WARS VII:  THE FORCE AWAKENS

TFNY LEGO Maz Kanata from STAR WARS VII: THE FORCE AWAKENS

TFNY LEGO FROZEN Oaken's Trading Post

TFNY LEGO FROZEN Oaken’s Trading Post

TFNY LEGO Elves Dragon

TFNY LEGO Elves Dragon

TFNY Lego Stationery

TFNY Lego Stationery

TFNY LEGO Darth Vader Lantern

TFNY LEGO Darth Vader Lantern

 

For more photos of new LEGO items for 2016, click here or see the gallery below.

MATTEL

MATTEL has a wide variety of toys coming out this year. The new Barbie figures were on display and are varied, as expected, not just in body type, but in style, fashion, and career, too. Megabloks has partnered with American Girl to release a new line of building kits with the American Girl dolls (miniaturized, of course) as the central figures. The Teenage Mutant Ninja Turtles were there in full force (literally), examining their new toys. I loved all of the cross-licensed brands – Spongebob Squarepants Thomas the Tank Engine cars; Star Wars Hot Wheels; the DC Super Hero Girls and more.

TFNY MATTEL Barbie Dolls

TFNY MATTEL Barbie Dolls

TFNY MATTEL American Girl MegaBloks

TFNY MATTEL American Girl MegaBloks

TFNY TEENAGE MUTANT NINJA TURTLE Michaelangelo Examines New TMNT Toys

TFNY TEENAGE MUTANT NINJA TURTLE Michaelangelo Examines New TMNT Toys

TFNY MATTEL SpongeBob SquarePants Thomas the Tank Engine Cars

TFNY MATTEL SpongeBob SquarePants Thomas the Tank Engine Cars

TFNY MATTEL STAR WARS Kylo Ren and Rey Hot Wheels

TFNY MATTEL STAR WARS Kylo Ren and Rey Hot Wheels

TFNY MATTEL DC Super Hero Girls

TFNY MATTEL DC Super Hero Girls

 

For more photos of new MATTEL items for 2016, click here or see the gallery below.

STAR WARS

As expected, Star Wars was ubiquitous at TFNY. You’ll be able to find Star Wars toys, stationery, books, games, puzzles, collectibles and more. Your kitchen can be Star Wars-themed from counter to drawer. My favorite Star Wars items are destined for kitchens around the world. Kotobukiya has released hard-boiled egg and pouch sandwich presses! One of these days, my breakfast will consist of a Stormtrooper-shaped hard-boiled egg and a toasted BB8 peanut butter sandwich.

TFNY KOTOBUKIYA BB8 Ice Mold

TFNY KOTOBUKIYA BB8 Ice Mold

TFNY KOTOBUKIYA Kylo Ren Light Saber Chopsticks

TFNY KOTOBUKIYA Kylo Ren Light Saber Chopsticks

TFNY KOTOBUKIYA Light Saber Chopsticks

TFNY KOTOBUKIYA Light Saber Chopsticks

TFNY KOTOBUKIYA BB8 Sandwich Press

TFNY KOTOBUKIYA BB8 Sandwich Press

TFNY KOTOBUKIYA Storm Trooper and Millennium Falcon Sandwich Presses

TFNY KOTOBUKIYA Storm Trooper and Millennium Falcon Sandwich Presses

TFNY KOTOBUKIYA Storm Trooper and Darth Vader Egg Presses

TFNY KOTOBUKIYA Storm Trooper and Darth Vader Egg Presses

TFNY KOTOBUKIYA STAR WARS Pressed Eggs

TFNY KOTOBUKIYA STAR WARS Pressed Eggs

 

For more photos of new STAR WARS items for 2016, click here or see the gallery below.

UNCLE MILTON

UNCLE MILTON is known for science-based toys, including the Ant Farm, dinosaur and science exploration, and the toys that explore the science behind Star Wars. I think my favorite are the Star Wars paper airplanes.

TFNY UNCLE MILTON FINDING DORY Night Light

TFNY UNCLE MILTON FINDING DORY Night Light

TFNY UNCLE MILTON STAR WARS Light Saber Night Lights

TFNY UNCLE MILTON STAR WARS Light Saber Night Lights

TFNY UNCLE MILTON Jurassic Safari

TFNY UNCLE MILTON Jurassic Safari

TFNY UNCLE MILTON STAR WARS Paper Airplanes

TFNY UNCLE MILTON STAR WARS Paper Airplanes

 

If you saw the picture of my ant farm in my previous TFNY post, you should see how far they’ve come now!

TFNY UNCLE MILTON Gel Colony Ant Farm

TFNY UNCLE MILTON Gel Colony Ant Farm

 

For more photos of new UNCLE MILTON items for 2016, click here or see the gallery below.

WONDER FORGE

WONDER FORGE is one of my favorite board game companies. Eye Found It and Pictopia are family favorites. The Disney Tsum Tsum games look like they’ll be so fun! (There’s only a picture for one of the games, because the other is still pending approval from Disney, but that’s the one I’m more excited about!) I can’t wait for them to come out. There’s a new game based on Disney’s The Lion Guard (Protect the Pridelands) and several Star Wars games, too.

TFNY WONDER FORGE Disney Tsum Tsum Bubble Game

TFNY WONDER FORGE Disney Tsum Tsum Bubble Fever Game

TFNY WONDER FORGE Protect the Pridelands Game

TFNY WONDER FORGE Protect the Pridelands Game

TFNY WONDER FORGE STAR WARS Games

TFNY WONDER FORGE STAR WARS Games

 

For more photos of new WONDER FORGE items for 2016, click here or see the gallery below.

Two additional new items to look forward to:

Monkeying Around will be releasing The Greatest Dot-to-Dot Adventure Book 3 later this fall, but you can download their app from the Apple App Store now. I’ve got it and it’s really well made.

Scrub Bugs will change the way your kids wash their hands and, hopefully, encourage them to wash more often. Scrub Bugs are basically child-friendly surgeon’s hand scrubbers. They’re currently running a Kickstarter campaign and should be on the market by summer.

Scrub Bug

Scrub Bug

 

There are so many new toys and games coming out that I can’t include all of them, so here’s a bonus album of some of the toys that stood out to me. As always, I’m happy to answer any questions. Just leave a comment and I’ll do my best to get an answer for you.

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About George Gensler

George Gensler is a copyrights specialist during the week and a runner on the weekends. She lives in New York City now, but has lived in five countries on three continents. She grew up traveling the world, but her official residence was in Southern California and every visit home included a trip to Disneyland. She has also visited every Disney Park around the world and sailed on board two Disney cruises. She threw in a visit to the Disney Family museum in San Francisco for good measure, and has had the Premier Disney Park Pass since its inception.