Real-Life Waldo Pops Up Around the World to Celebrate Where’s Waldo 25th Anniversary

Remember pouring over the Where’s Waldo books, searching for the red and white striped bean pole of a man?  Can you believe it’s been 25 years since Waldo began his travels?  To celebrate this milestone achievement, a real-life Waldo has been popping up in London, New York City, and Australia.  Continue reading for more photos of Waldo in New York City and  “25 Ways to Show Your Stripes” to celebrate 25 years of children’s lit traveling man.

Where's Waldo spotted on the Empire State Building, Photo by Ben Hider

From Classic Media’s Press Release:

New York, NY and London, UKJoin the Search! Classic Media announced plans for the 25th Anniversary of pop-culture phenomenon Where’s Waldo?  The global celebration kicks off as the Company unveils “25 Ways to Show Your Stripes” through events, products and partnerships across Fashion, Travel, Media and Sports.  Keep your eyes open — you never know where Waldo will pop up next!

Where's Waldo 25th Anniversary; photo credit Classic Media


Here are “25 Ways to Show Your Stripes”:

1. Stand out in any crowd with ‘Waldo’ specs from trend-setting, online eyewear company Warby Parker (US)

2. See red-and-white-stripes overhead! Celebrate Waldo’s birthday as The EDF Energy London Eye lights up the sky on September 20th (UK)

3. Look to the sky as the Empire State Building illuminates the New York City skyline in red-and-white on September 21-23 (US)

Where's Waldo spotted on the Empire State Building, Photo by Ben Hider


4. Spot Waldo at London’s Wembley Stadium during October half-term for a search-and-find trail that will take you on a fun-filled adventure through the iconic stadium (UK)

5. Vroom! Waldo has his first set of wheels! The Where’s Waldo? “On The Beach” scene will be featured on David Ragan’s No. 34 Car at the NASCAR Sprint Series Race on October 28th; bring the fun home with limited edition die-cast Waldo cars from Lionel NASCAR Collectables (US)

6. It’s a bird, it’s a plane!! Stay tuned for an announcement from Virgin Atlantic as Waldo takes flight!

7. Found down-under! Waldo will celebrate his birthday at the Royal Melbourne Show in Australia on September 22nd presented by the Royal Agricultural Society of Victoria (AU)

8. Ready your searching skills! With more Where’s Waldo? books being published in 2012 than in any prior year, there’s reason to celebrate! Pick up the 25th Anniversary Edition of Where’s Waldo? from Walker Books (UK and Australia) and Candlewick Press (US)

Where's Waldo 25th Anniversary book, photo credit Classic Media


9. Get inspired by Waldo’s photo-savvy traveling companion, Wenda and pick up a limited edition camera from Lomography, a Magazine, a Shop, and a Community dedicated to analogue photography (UK)

10. Go for the gold! The Birmingham Mint is offering a commemorate 25th Anniversary coin available online and in gift stores (UK)

11. Test yourself when JEOPARDY! features Where’s Waldo? in a category later this Fall (US)

12. It’s in the bag! Channel the striped traveler when you tote your very own limited edition satchel from Zatchels, a new fashion brand specializing in quality leather bags (UK)

13. Search on to find the elusive Waldo on their homepage on September 21st as part of a special Anniversary tribute (US)

14. Join the crowds on September 21st when Waldo is showcased among the bright lights of Piccadilly Circus in London (UK)

Where's Waldo spotted in New York City, Photo by Ben Hider


15. Join the search for Waldo (or Charlie as he is known in France!) and his friends on the pages of Le Journal de Mickey and Gulli magazines and meet Waldo at the Kids Expo in Paris from October 27th – 30th (FR)

16. Search on the go with Where’s Waldo? search-and-find Apps, The Fantastic Journey and In Hollywood, available from Ludia for iPhone, iPod Touch and iPad (Global)

17. Like Waldo and join the crowd of 4.4 million on and (Global)

18. Show your style! The world-renowned fashion label, Comme des Garçons, produced limited edition Where’s Waldo? T-shirts and scarves sold at their stores in London, Paris, Beijing and New York (Global)

19. See if you can be spotted this Halloween when you dress up as Waldo or Wenda. You can even dress up your four-legged friend in the new Woof costume (Global)

20. Search for Waldo and his friends in a new line of search-and-find board games and puzzles from Techno Source, a division of LF Products (a Li & Fung company) (US)

21. Stay tuned! See which celebrities Waldo is spotted with when he hits the hottest red carpet events throughout the year (Global)

Where's Waldo spotted on the Empire State Building, Photo by Ben Hider


22. Create and share your Waldo Avatar with friends by visiting (US), (UK) (FR) and (AU)

23. Join the fun at the Where’s Waldo? Birthday Parade at the Bath Festival of Children’s Literature on September 28th sponsored by Walker Books (UK)

24. Cover your electronic devices in easy-to-apply skins featuring iconic Waldo scenes from Skinit (US)

25. Support independent booksellers, including those who participated in the Find Waldo Local scavenger hunt sponsored by American Booksellers Association (ABA) and Candlewick Press across 250 communities in all 50 States (US)

Where's Waldo spotted on the Empire State Building, Photo by Ben Hider


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About Dave Parfitt

Married, father of two girls, and living in the heart of the Finger Lakes. I'm a runner with a PhD in neuroscience and a passion for travel.