For Disneyland collectors and merchandise lovers, there’s no better time than when the Disneyland Resort rolls out a new HUGE line of themed merchandise. Disneyland’s 60th Diamond Celebration was the absolute perfect time to unveil over 500 items!!
On May 21, 2015, I spoke with Michelle Harker, Manager of Merchandise Marketing & Communications for the Disneyland Resort. She gave us the lowdown on all the Diamond Celebration merchandise rolling out in the next year.
Overall, there will be 3 main collections of merchandise: The Character Collection, The Castle Collection and The Diamond Collection.
The Character Collection
This collection is comprised of special plush that will roll out every 4-5 months. Four plush will be released, each representing 15 years of history in animation. The first one will be a black and white Limited Edition Pinocchio Plush (10″)!

Part of the Character Collection, Pinocchio is the first in a line of 4 plush representing 60 years of animation.
The next 3 will be Maleficent, Mr. Toad and the Genie. I can’t wait to see what they look like!
The Castle Collection
The Castle Collection is all the blue and white merchandise you see EVERYWHERE! It is a HUGE collection made up of pins, mugs, dishes, jewelry, handbags, clothing, plush and Made With Magic items.

Part of the Castle Collection, this upgraded Autograph book includes a place for a photo, so you can put a photo with a character and their signature on one page.

A tiny example of the Diamond Celebration Castle Collection merchandise. Even the displays are dressed up for the occasion!

Part of the Castle Collection, this smartphone case/purse actually lights up when you get a phone call or text!
Made With Magic items light up and change colors. And they can even change each other’s colors! Mickey’s paintbrush will change the Made With Magic ear colors. It’s MAGIC!
I’m not a balloon person, but WOW, these are gorgeous:
Now, the 3rd and final Collection of Disneyland 60th Anniversary merchandise is the DIAMOND COLLECTION. These are made up of Luxury items at luxury prices. It’s a small collection, with a big price tag! $7,800 for the Diamond and Sapphire ring!
It was amazing to hear about all this merchandise and now when you wander around Disneyland, the Disneyland60 merchandise is EVERYWHERE!
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Hi am going to disneyland on Sunday the 21 of June is there any possible way that there is pinocchio plushes still being sold at disneyland or california adventure? If so what store and anyway I can call them to put it on hold? Respond ASAP thank you
Could you please tell me, is the light up phone case big enough for the iPhone 6Plus?
I am looking for the disneyland 60th anniversary dream collection diamond collection castle necklace that has blue mickey heads around the castle. Germanroofing@yahoo.com