National Parks Apparel and Adult Coloring Book for Centennial from Joseph Gordon-Levitt’s HitRECord

The National Park Service turns 100 in 2016, and the National Park Foundation has released a series of creative works to celebrate the milestone.  The National Parks Foundation partnered with Joseph Gordon-Levitt’s HitRECord collaborative production company, to design creative products, including an adult coloring book and limited-edition apparel, to inspire people from all backgrounds to #FindYourPark. 100% of the proceeds from the HitRECord collection go to the National Parks Foundation.  Continue reading for more details and where you can purchase the items.

Find Your Parks x HitRECORD

From the National Park Foundation’s Press Release

The National Park Foundation, the official charity of America’s national parks, is excited to announce the first roll-out of creative projects from the partnership with hitRECord, a collaborative online production company founded by actor/director Joseph Gordon-Levitt. Inspired by the Find Your Park movement celebrating the National Park Service Centennial, a diverse community of artists came together to honor the milestone through art, film, and music.

Find Your Park and hitRECord collaborative projects will be unveiled throughout the National Park Service Centennial year, with the first launch including t-shirts, a hat, a baby onesie, animated safety videos, and an adult coloring book featuring 92 pages of designs highlighting the breadth and depth of the National Park System. Items are available online at

Find Your Parks x HitRECORD

From iconic natural landscapes to urban parks, America’s more than 400 national parks and thousands of historic and recreational lands across the country served as inspiration for this collaboration. The remaining creative projects, in varying artistic mediums, include a set of postcards and a compilation of campfire stories with additional new projects to be unveiled on the hitRECord site in June, July, and August.

“Camping in Yosemite National Park with my family was one of my favorite activities growing up and I’m honored to be a part of the Find Your Park movement,” said Joseph Gordon-Levitt, founder of hitRECord. “The hitRECord community was truly inspired by the history of the parks, paying homage to the past while looking to the future as a creative collective with some very cool initiatives that cross over art, music, and fashion.”

Find Your Parks x HitRECORD

“People might not traditionally associate art, film, and music with our national parks, so through our partnership with hitRECord we are opening people’s eyes to all that a park can be,” said National Park Foundation President Will Shafroth. “And not only that, we’re also helping people discover all the different ways they can help support our national parks. Whether it’s a t-shirt or a coloring book, these new items will help more people connect with parks.”

The creative projects from the hitRECord community, a partnership the National Park Foundation developed with GREY NY, is a great example of the countless ways there are to #FindYourPark. Launched in March 2015, Find Your Park/Encuentra Tu Parque is a public awareness and education movement to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs. #FindYourPark invites people to discover and share their own unique connections to our nation’s natural landscapes, vibrant culture, and rich history.

Find Your Parks

As part of its commitment to the National Park Service Centennial and strengthening our national treasures for the next 100 years, the National Park Foundation offers many ways to support America’s national parks. From national park-inspired gear, to commemorative coins, to its $350 million Centennial Campaign for America’s National Parks, there are a variety of unique ways to honor and protect the legacy of these special places.

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About Dave Parfitt

Married, father of two girls, and living in the heart of the Finger Lakes. I'm a runner with a PhD in neuroscience and a passion for travel.