Find the Force and Reveal New Star Wars Characters – Force Friday II

Update September 1, 2017

On Force Friday II, Lenovo and Disney announced Star Wars: Jedi Challenges, the latest innovation in augmented reality gaming. Star Wars: Jedi Challenges is a smartphone-powered AR headset that enables fans to experience Star Wars in ways like never before. Users can duel in lightsaber battles and strategic combat, interact with Holochess first-hand, and enjoy hours of Star Wars gameplay.

Jedi Challenges features a smartphone-powered Lenovo Mirage AR headset, Tracking Beacon and Lightsaber controller for hours of gameplay. Pricing for Star Wars: Jedi Challenges is $199.99 in the US and Canada. The product is currently available for pre-order and will be on shelves in Best Buy and on online at Lenovo in November.

Update August 31, 2017

During Force Friday II, fans reveal new Star Wars character, BB-9E, one of the dark, gleaming BB astromech units of the First Order featured in the upcoming theatrical release.

Star Wars Force Friday II

Sydney, Australia, September 1, Dennis Wong holding the Sphero BB-9E. He was among the very first fans to meet the new Star Wars: The Last Jedi character BB-9E at midnight retail events in Sydney, Australia as Force Friday II gets underway around the world in celebration of the launch of the new product line for Star Wars: The Last Jedi. (Photo by Brendon Thorne/Getty Images for Disney Consumer Products and Interactive Media)

The “evil twin” of lovable character BB-8 from STAR WARS: THE FORCE AWAKENS already has a nickname, BB-H8, revealed by STAR WARS: THE LAST JEDI director Rian Johnson.

Update August 30, 2017

The countdown to Force Friday II begins! Disney and Lucasfilm kicked off the countdown to Force Friday II, the global event celebrating the launch of the products from STAR WARS: THE LAST JEDI, with augmented reality surprise for Star Wars fans around the world.

Star Wars Force Friday II

A brief AR scene in the sky can be viewed and photographed at select iconic landmarks – including the Golden Gate Bridge in San Francisco, CA – with the Find the Force feature in the Star Wars App through Sept. 3. Photo by Kim White/Getty Images for Disney

Fans within a mile of 20 global landmarks simply open the Star Wars App, select Find the Force and point their phone to the sky to see a short augmented reality scene unfold. The 10-second animation shows a Star Destroyer loom over key landmarks as two TIE Fighters shoot past into the distance. Click on the image below for more details.

Star Wars Force Friday II

Original post from August 24, follows below

As Force Friday II approaches, Star Wars fans are invited to “Find the Force” during an Augmented Reality event, and reveal a new character for STAR WARS: THE LAST JEDI.  The new product line for STAR WARS: THE LAST JEDI launches globally at 12:01 AM September 1, and 20,000 stores worldwide will become home to augmented reality Star Wars characters from September 1-3.  Find the stores, find the Force, and help the Resistance – you may even find a Porg along the way.

From Disney Consumer Products and Interactive Media

Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by STAR WARS: THE LAST JEDI.

Star Wars Force Friday II

The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new STAR WARS: THE LAST JEDI products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.

“Force Friday II is a major milestone in the countdown to STAR WARS: THE LAST JEDI. Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.

Kathleen Kennedy and Warwick Davis

President of Lucasfilm Ltd. Kathleen Kennedy (L) talks with Warwick Davis (R)

From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you’ll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters (15 in total across the program’s three-day run).

Also, when you share a photo on instagram or twitter with the hashtags #FindTheForce and #Sweepstakes, you could win a 3-night trip to the World Premiere of STAR WARS: THE LAST JEDI in Los Angeles AND a tour of the Lucasfilm Ltd. Studios in San Francisco.  Click here to read all the official rules for the sweepstakes – travel takes place around December 12, 2017.

Star Wars Force Friday II

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About Dave Parfitt

Married, father of two girls, and living in the heart of the Finger Lakes. I'm a runner with a PhD in neuroscience and a passion for travel.