January 16 marks the first big event of the year: the STAR WARS HALF MARATHON at Disneyland! Running, Disneyland and Star Wars collide – what could be better?
Ever wonder what goes into marketing such a huge event? We have runDisney Marketing Strategy Manager, TINA TRYBUS, to tell us the fascinating details. She lets us take a peak behind the red curtain, including social media marketing. So listen in at 6:02 in the Skywalking Through Neverland podcast episode below:
Stay tuned for more pictures and coverage from the Health and Fitness Expo and the races as they unfold! For more family vacation fun be sure to follow Adventures by Daddy on twitter and “like” our facebook page too.